Canadian Club brand whiskey (aka C.C.) is an iconic brand of whiskey dating back to 1858 (http://en.wikipedia.org/wiki/Canadian_Club).
C.C. conjures up images of high powered executives asking for Canadian Club in their exclusive private clubs (apparently C.C.is the preferred drink of noted adman Don Draper) – definitely the type of image that your average guy would like to project when he picks up a bottle at the local liquor store.
This is the image I had of C.C., that is until I saw this commercial on tv today:
The ad has the elements that I associated with C.C.: the mahogany walled, trophy-filled, room, the “Club Chairman” as the spokesperson, the allusion that drinking whiskey was tied to manhood, and manliness – all things that would make me think: “hey if I’m going to drink whiskey it will be Canadian Club”.
But then the Chairman ends the commercial with the line: “you’d need a weed wacker to find my nipples” – YUCK! Over 150 years of brand development gone in a single sentence.
Again I ask, what were these guys Nonthinking?